The story of hummel takes its beginnings from Hamburg Germany in “1923” where the Messmer family started applying the first rubber outsoles to footwear. Messmer & Co produced sporting goods for football and handball and in 1923 utilised the name hummel for the first time.

Through the forthcoming decades, hummel continues to grow. Sponsorships for football powerhouses such as Real Madrid (1988) and Tottenham Hotspurs (1987) along with the continued support of the Danish national team (1977). The range has also evolved over this time. Along with the teamsport range and boots which are at the core of hummel’s heritage, this character has also been applied to lifestyle and fashion footwear.

The concept of Character has been instrumental in defining the direction for hummel. The importance of having character saturates the way in which all our products are made. Each product is meant to express its own story and unique character and the same goes for every team and individual wearing hummel in Australia and across the world.

In 2009, Football NSW through a developed partnership with hummel international, acquired the Australian and New Zealand distribution rights. Having a stable, financially sound distributor, sharing the same ideals and strategies is a perfect mix for the brand for the years to come.

For more information about hummel International, please visit www.hummel.dk